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  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

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OUR BRAND-NEW DESTINATION SHOP IS OPEN AT COURTYARD 53, 53 WHITBY ROAD, CONSTANTIA.

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  • Emma dress in White with Red Floral with Red Contrast

    Emma dress in White with Red Floral with Red Contrast

    Emma dress in White with Red Floral with Red Contrast

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
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    Emma dress in White with Red Floral with Red Contrast
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    Emma dress in White with Red Floral with Red Contrast
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
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    Emma dress in White with Red Floral with Red Contrast

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
  • Giorgio Sweater in White

    Giorgio Sweater in White

    Giorgio Sweater in White

    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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    Giorgio Sweater in White
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    Giorgio Sweater in White
    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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    Giorgio Sweater in White

    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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  • Giorgio Sweater in Cobalt Blue

    Giorgio Sweater in Cobalt Blue

    Giorgio Sweater in Cobalt Blue

    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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    Giorgio Sweater in Cobalt Blue
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    Giorgio Sweater in Cobalt Blue
    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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    Giorgio Sweater in Cobalt Blue

    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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  • Giorgio Sweater in Crushed Olive

    Giorgio Sweater in Crushed Olive

    Giorgio Sweater in Crushed Olive

    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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    Giorgio Sweater in Crushed Olive
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    Giorgio Sweater in Crushed Olive
    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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    Giorgio Sweater in Crushed Olive

    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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  • The Sipho Dress with Tucked Sleeve Detail in Jade Floral

    The Sipho Dress with Tucked Sleeve Detail in Jade Floral

    The Sipho Dress with Tucked Sleeve Detail in Jade Floral

    Regular price R 749.00 ZAR
    Regular price Sale price R 749.00 ZAR
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    The Sipho Dress with Tucked Sleeve Detail in Jade Floral
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    The Sipho Dress with Tucked Sleeve Detail in Jade Floral
    Regular price R 749.00 ZAR
    Regular price Sale price R 749.00 ZAR
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    The Sipho Dress with Tucked Sleeve Detail in Jade Floral

    Regular price R 749.00 ZAR
    Regular price Sale price R 749.00 ZAR
    Unit price /  per 
  • Kira skirt in White Tropical

    Kira skirt in White Tropical

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    Kira skirt in White Tropical

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
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    Kira skirt in White Tropical
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    Kira skirt in White Tropical
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
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    Kira skirt in White Tropical

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
    Sold out
  • Emma dress in Dark Pink Floral

    Emma dress in Dark Pink Floral

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    Emma dress in Dark Pink Floral

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
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    Emma dress in Dark Pink Floral
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    Emma dress in Dark Pink Floral
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
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    Emma dress in Dark Pink Floral

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
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  • Laura Shirt Dress in White Tropical

    Laura Shirt Dress in White Tropical

    Laura Shirt Dress in White Tropical

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
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    Laura Shirt Dress in White Tropical
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    Laura Shirt Dress in White Tropical
    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
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    Laura Shirt Dress in White Tropical

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
    Unit price /  per 
  • Emma dress in Green and Turquoise Waterpaint

    Emma dress in Green and Turquoise Waterpaint

    Emma dress in Green and Turquoise Waterpaint

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
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    Emma dress in Green and Turquoise Waterpaint
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    Emma dress in Green and Turquoise Waterpaint
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
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    Emma dress in Green and Turquoise Waterpaint

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
  • Sarah Dress with Frill in Terracotta Bloom

    Sarah Dress with Frill in Terracotta Bloom

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    Sarah Dress with Frill in Terracotta Bloom

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
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    Sarah Dress with Frill in Terracotta Bloom
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    Sarah Dress with Frill in Terracotta Bloom
    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
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    Sarah Dress with Frill in Terracotta Bloom

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
    Unit price /  per 
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  • Sarah Dress with Frill in Orange and Green Camel KNEE LENGTH

    Sarah Dress with Frill in Orange and Green Camel KNEE LENGTH

    Sarah Dress with Frill in Orange and Green Camel KNEE LENGTH

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
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    Sarah Dress with Frill in Orange and Green Camel KNEE LENGTH
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    Sarah Dress with Frill in Orange and Green Camel KNEE LENGTH
    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
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    Sarah Dress with Frill in Orange and Green Camel KNEE LENGTH

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
    Unit price /  per 
  • Sarah Dress with Frill in Orange and Green Camel

    Sarah Dress with Frill in Orange and Green Camel

    Sarah Dress with Frill in Orange and Green Camel

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
    Sarah Dress with Frill in Orange and Green Camel
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    Sarah Dress with Frill in Orange and Green Camel
    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 

    Sarah Dress with Frill in Orange and Green Camel

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
  • Sarah Dress with Frill in Candy Blue Pears

    Sarah Dress with Frill in Candy Blue Pears

    Sarah Dress with Frill in Candy Blue Pears

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
    Unit price /  per 
    Sarah Dress with Frill in Candy Blue Pears
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    Sarah Dress with Frill in Candy Blue Pears
    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
    Unit price /  per 

    Sarah Dress with Frill in Candy Blue Pears

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
    Unit price /  per 
  • Sarah Dress with Frill in Blue Floral

    Sarah Dress with Frill in Blue Floral

    Sarah Dress with Frill in Blue Floral

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
    Unit price /  per 
    Sarah Dress with Frill in Blue Floral
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    Sarah Dress with Frill in Blue Floral
    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
    Unit price /  per 

    Sarah Dress with Frill in Blue Floral

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
    Unit price /  per 
  • Sarah Dress with Frill in White and Pink Ikat Calf Length

    Sarah Dress with Frill in White and Pink Ikat Calf Length

    Sarah Dress with Frill in White and Pink Ikat Calf Length

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
    Sarah Dress with Frill in White and Pink Ikat Calf Length
    View full details

    Sarah Dress with Frill in White and Pink Ikat Calf Length
    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 

    Sarah Dress with Frill in White and Pink Ikat Calf Length

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
  • Betty Button dress in and Pink and Blue

    Betty Button dress in and Pink and Blue

    Betty Button dress in and Pink and Blue

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
    Betty Button dress in and Pink and Blue
    View full details

    Betty Button dress in and Pink and Blue
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 

    Betty Button dress in and Pink and Blue

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
  • Laura Shirt Dress in Coral and Naartjie Flowers

    Laura Shirt Dress in Coral and Naartjie Flowers

    Sold out

    Laura Shirt Dress in Coral and Naartjie Flowers

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
    Laura Shirt Dress in Coral and Naartjie Flowers
    View full details

    Laura Shirt Dress in Coral and Naartjie Flowers
    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 

    Laura Shirt Dress in Coral and Naartjie Flowers

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
    Sold out
  • Laura Shirt Dress in Black Squiggle

    Laura Shirt Dress in Black Squiggle

    Laura Shirt Dress in Black Squiggle

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
    Laura Shirt Dress in Black Squiggle
    View full details

    Laura Shirt Dress in Black Squiggle
    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 

    Laura Shirt Dress in Black Squiggle

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
  • Amelia pleated dress Long, Blue Pinstripe

    Amelia pleated dress Long, Blue Pinstripe

    Amelia pleated dress Long, Blue Pinstripe

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
    Unit price /  per 
    Amelia pleated dress Long, Blue Pinstripe
    View full details

    Amelia pleated dress Long, Blue Pinstripe
    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
    Unit price /  per 

    Amelia pleated dress Long, Blue Pinstripe

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
    Unit price /  per 
  • Mandarin Collar Dress in Navy Blue Ikat

    Mandarin Collar Dress in Navy Blue Ikat

    Mandarin Collar Dress in Navy Blue Ikat

    Regular price R 1,099.00 ZAR
    Regular price Sale price R 1,099.00 ZAR
    Unit price /  per 
    Mandarin Collar Dress in Navy Blue Ikat
    View full details

    Mandarin Collar Dress in Navy Blue Ikat
    Regular price R 1,099.00 ZAR
    Regular price Sale price R 1,099.00 ZAR
    Unit price /  per 

    Mandarin Collar Dress in Navy Blue Ikat

    Regular price R 1,099.00 ZAR
    Regular price Sale price R 1,099.00 ZAR
    Unit price /  per 
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Let customers speak for us

from 211 reviews
Iconic Designs is one of my favorite local brands

Iconic Designs is one of my favorite local brands. The flattering designs and bold prints work well for the office.

Anonymous
01/13/2026
The Zania Cuffed Sleeve in Olive and Coral
The Zania Cuffed Sleeve in Olive and Coral
My new fave dress!

My new fave dress! Lightweight and love the pattern, very flattering

Ayesha
01/13/2026
Amalfi Dress in Venetian Summer
Amalfi Dress in Venetian Summer
Love this dress

Love this dress, great lightweight fabric

Ayesha
01/13/2026
Loretta, Red and White Pinstripe
Loretta, Red and White Pinstripe
Beautiful and received so many compliments on

Beautiful and received so many compliments on it!

Anonymous
01/12/2026
Marigold Dress in Green and Pink Garden
Marigold Dress in Green and Pink Garden
Exquisite detail!

So soft and flowy! Just beautiful and colourful! My favourite design with the sweet sleeve and lovely neck! Perfect length too!

Anonymous
01/12/2026
Maxine Dress in Blue Paradise
Maxine Dress in Blue Paradise
I absolutely love it and it is the perfect size

I absolutely love it and it is the perfect size. I get compliments whenever I wear it

Anonymous
01/12/2026
Fergie Cuffed Sleeve Dress, Purple Iris
Fergie Cuffed Sleeve Dress, Purple Iris
Love my dress

Love my dress !

Jean Meltzer
01/12/2026
Niari Dress in Turquoise Animal Print
Niari Dress in Turquoise Animal Print
Absolutely adore this dress So comfortable and

Absolutely adore this dress So comfortable and figure flattering for us older ladies

Rosemary Gowar
01/10/2026
Lanira Dress in Blue Floral
Lanira Dress in Blue Floral
Love the colors

Love the colors, fit and lightness of this dress!

Inge
01/07/2026
Fergie Cuffed Sleeve Dress, Purple Iris
Fergie Cuffed Sleeve Dress, Purple Iris
I absolutely love this dress

I absolutely love this dress, it's light and cool on these hot summer days and the protea pattern is beautiful. I get compliments wherever I go.

Linda
01/07/2026
Carli Dress in Protea
Carli Dress in Protea
Very good experience

Love my purchase!

Anonymous
01/06/2026
Maribelle in Olive Meadow
Maribelle in Olive Meadow
The dress is beautiful

The dress is beautiful. Lovely cool material. Thsnk you.

Anonymous
01/06/2026
The Zania Cuffed Sleeve in Purple Iris
The Zania Cuffed Sleeve in Purple Iris
Stunning Dress and exceptional service

Stunning Dress and exceptional service. Thank you!

Nell Eriksson
01/06/2026
Sophie Frill Dress in Royal Summer
Sophie Frill Dress in Royal Summer
I love my striped neon orange shirt

I love my striped neon orange shirt. I wire it on Christmas day & got many compliments.
Thank you.
Lel Blanks

Laurelle Blanks
01/05/2026
Fleur Shirt in Summer Stripe
Fleur Shirt in Summer Stripe
Dress is lovely and fits very nicely thank

Dress is lovely and fits very nicely thank you

Mary Norton
01/03/2026
Jubilee Dress in Turquoise Crown Prnt - Pre -Order 21 January 2026
Jubilee Dress in Turquoise Crown Prnt - Pre -Order 21 January 2026

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