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  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

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  • Laura Shirt Dress in Butter Yellow Taupe

    Laura Shirt Dress in Butter Yellow Taupe

    Laura Shirt Dress in Butter Yellow Taupe

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
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    Laura Shirt Dress in Butter Yellow Taupe
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    Laura Shirt Dress in Butter Yellow Taupe
    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
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    Laura Shirt Dress in Butter Yellow Taupe

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
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  • Laura Shirt Dress in Cerise

    Laura Shirt Dress in Cerise

    Sold out

    Laura Shirt Dress in Cerise

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
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    Laura Shirt Dress in Cerise
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    Laura Shirt Dress in Cerise
    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
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    Laura Shirt Dress in Cerise

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
    Sold out
  • Emma dress in Red Dahlia

    Emma dress in Red Dahlia

    Sold out

    Emma dress in Red Dahlia

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
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    Emma dress in Red Dahlia
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    Emma dress in Red Dahlia
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
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    Emma dress in Red Dahlia

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
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  • Emma dress in Olive Dahlia

    Emma dress in Olive Dahlia

    Emma dress in Olive Dahlia

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
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    Emma dress in Olive Dahlia
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    Emma dress in Olive Dahlia
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
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    Emma dress in Olive Dahlia

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
  • Emma dress in Lime

    Emma dress in Lime

    Emma dress in Lime

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
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    Emma dress in Lime
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    Emma dress in Lime
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 

    Emma dress in Lime

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
  • Betty Button dress in Blue with Pink Flower (A-Line) - Knee Length ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Betty Button dress in Blue with Pink Flower (A-Line) - Knee Length ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Betty Button dress in Blue with Pink Flower (A-Line) - Knee Length ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Regular price R 1,349.00 ZAR
    Regular price Sale price R 1,349.00 ZAR
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    Betty Button dress in Blue with Pink Flower (A-Line) - Knee Length ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025
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    Betty Button dress in Blue with Pink Flower (A-Line) - Knee Length ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025
    Regular price R 1,349.00 ZAR
    Regular price Sale price R 1,349.00 ZAR
    Unit price /  per 

    Betty Button dress in Blue with Pink Flower (A-Line) - Knee Length ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Regular price R 1,349.00 ZAR
    Regular price Sale price R 1,349.00 ZAR
    Unit price /  per 
  • Betty Button dress in Blue Flower (A-Line) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Betty Button dress in Blue Flower (A-Line) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Betty Button dress in Blue Flower (A-Line) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
    Betty Button dress in Blue Flower (A-Line) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025
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    Betty Button dress in Blue Flower (A-Line) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 

    Betty Button dress in Blue Flower (A-Line) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
  • Betty Button dress in Coral Floral (A-Line) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Betty Button dress in Coral Floral (A-Line) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Betty Button dress in Coral Floral (A-Line) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
    Betty Button dress in Coral Floral (A-Line) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025
    View full details

    Betty Button dress in Coral Floral (A-Line) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 

    Betty Button dress in Coral Floral (A-Line) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
  • Betty Button dress in White and Red Flowers (Slim Fit)

    Betty Button dress in White and Red Flowers (Slim Fit)

    Betty Button dress in White and Red Flowers (Slim Fit)

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
    Betty Button dress in White and Red Flowers (Slim Fit)
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    Betty Button dress in White and Red Flowers (Slim Fit)
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 

    Betty Button dress in White and Red Flowers (Slim Fit)

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
  • Betty Button dress in Olive and Pink Flowers (Slim Fit) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Betty Button dress in Olive and Pink Flowers (Slim Fit) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Betty Button dress in Olive and Pink Flowers (Slim Fit) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
    Betty Button dress in Olive and Pink Flowers (Slim Fit) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025
    View full details

    Betty Button dress in Olive and Pink Flowers (Slim Fit) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 

    Betty Button dress in Olive and Pink Flowers (Slim Fit) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
  • Tam Dress in Teal Floral and Paisley. ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Tam Dress in Teal Floral and Paisley. ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Tam Dress in Teal Floral and Paisley. ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
    Tam Dress in Teal Floral and Paisley. ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025
    View full details

    Tam Dress in Teal Floral and Paisley. ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 

    Tam Dress in Teal Floral and Paisley. ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
  • Button down blouse in

    Button down blouse in

    Button down blouse in

    Regular price R 899.00 ZAR
    Regular price R 899.00 ZAR Sale price R 899.00 ZAR
    Unit price /  per 
    Button down blouse in
    View full details

    Button down blouse in
    Regular price R 899.00 ZAR
    Regular price R 899.00 ZAR Sale price R 899.00 ZAR
    Unit price /  per 

    Button down blouse in

    Regular price R 899.00 ZAR
    Regular price R 899.00 ZAR Sale price R 899.00 ZAR
    Unit price /  per 
  • Lee-Ann pleated dress Short, Pink and Green Palms

    Lee-Ann pleated dress Short, Pink and Green Palms

    Lee-Ann pleated dress Short, Pink and Green Palms

    Regular price R 1,199.00 ZAR
    Regular price R 1,199.00 ZAR Sale price R 1,199.00 ZAR
    Unit price /  per 
    Lee-Ann pleated dress Short, Pink and Green Palms
    View full details

    Lee-Ann pleated dress Short, Pink and Green Palms
    Regular price R 1,199.00 ZAR
    Regular price R 1,199.00 ZAR Sale price R 1,199.00 ZAR
    Unit price /  per 

    Lee-Ann pleated dress Short, Pink and Green Palms

    Regular price R 1,199.00 ZAR
    Regular price R 1,199.00 ZAR Sale price R 1,199.00 ZAR
    Unit price /  per 
  • V-Neck tunic, Carnaval Safari

    V-Neck tunic, Carnaval Safari

    V-Neck tunic, Carnaval Safari

    Regular price R 720.00 ZAR
    Regular price R 720.00 ZAR Sale price R 720.00 ZAR
    Unit price /  per 
    V-Neck tunic, Carnaval Safari
    View full details

    V-Neck tunic, Carnaval Safari
    Regular price R 720.00 ZAR
    Regular price R 720.00 ZAR Sale price R 720.00 ZAR
    Unit price /  per 

    V-Neck tunic, Carnaval Safari

    Regular price R 720.00 ZAR
    Regular price R 720.00 ZAR Sale price R 720.00 ZAR
    Unit price /  per 
  • Daisy Dress in White

    Daisy Dress in White

    Daisy Dress in White

    Regular price R 1,350.00 ZAR
    Regular price Sale price R 1,350.00 ZAR
    Unit price /  per 
    Daisy Dress in White
    View full details

    Daisy Dress in White
    Regular price R 1,350.00 ZAR
    Regular price Sale price R 1,350.00 ZAR
    Unit price /  per 

    Daisy Dress in White

    Regular price R 1,350.00 ZAR
    Regular price Sale price R 1,350.00 ZAR
    Unit price /  per 
  • Daisy Dress in Pink

    Daisy Dress in Pink

    Daisy Dress in Pink

    Regular price R 1,350.00 ZAR
    Regular price Sale price R 1,350.00 ZAR
    Unit price /  per 
    Daisy Dress in Pink
    View full details

    Daisy Dress in Pink
    Regular price R 1,350.00 ZAR
    Regular price Sale price R 1,350.00 ZAR
    Unit price /  per 

    Daisy Dress in Pink

    Regular price R 1,350.00 ZAR
    Regular price Sale price R 1,350.00 ZAR
    Unit price /  per 
  • Paris knot dress , Long Navy

    Paris knot dress , Long Navy

    Paris knot dress , Long Navy

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
    Paris knot dress , Long Navy
    View full details

    Paris knot dress , Long Navy
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 

    Paris knot dress , Long Navy

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
  • Paris knot dress, Long Cerise Pink

    Paris knot dress, Long Cerise Pink

    Paris knot dress, Long Cerise Pink

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
    Paris knot dress, Long Cerise Pink
    View full details

    Paris knot dress, Long Cerise Pink
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 

    Paris knot dress, Long Cerise Pink

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
  • Paris knot dress, Short black

    Paris knot dress, Short black

    Paris knot dress, Short black

    Regular price R 1,299.00 ZAR
    Regular price R 1,099.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
    Paris knot dress, Short black
    View full details

    Paris knot dress, Short black
    Regular price R 1,299.00 ZAR
    Regular price R 1,099.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 

    Paris knot dress, Short black

    Regular price R 1,299.00 ZAR
    Regular price R 1,099.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
  • Paris knot dress , Short Cerise Pink

    Paris knot dress , Short Cerise Pink

    Paris knot dress , Short Cerise Pink

    Regular price R 1,299.00 ZAR
    Regular price R 1,099.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
    Paris knot dress , Short Cerise Pink
    View full details

    Paris knot dress , Short Cerise Pink
    Regular price R 1,299.00 ZAR
    Regular price R 1,099.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 

    Paris knot dress , Short Cerise Pink

    Regular price R 1,299.00 ZAR
    Regular price R 1,099.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
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Let customers speak for us

from 129 reviews
Very happy 😊 it's bold

Very happy 😊 it's bold, pretty and colorful, great for summertime.

Anonymous
10/06/2025
La Rosa Leopard Tiered Mini Dress
La Rosa Leopard Tiered Mini Dress
Good fit

Good fit, lovely dress

Cecilia Storm
10/04/2025
Leah Dress with Outside Frill in Green and Grey Flowers
Leah Dress with Outside Frill in Green and Grey Flowers
Love my Luna dress

Love my Luna dress. Fits beautifully and fabric is soft and flowy.

Anonymous
10/02/2025
The Luna Dress in Red Paisley
The Luna Dress in Red Paisley
I am SO happy with my dress! It fits perfectly! Saving up for thefor

I am SO happy with my dress! It fits perfectly and the

Leonora Sauls
10/02/2025
Lanira Dress in Sunflower Rays
Lanira Dress in Sunflower Rays
Love the color

Love the color, fabric and design!

Linda Bedser
09/29/2025
Laura Shirt Dress in Cerise
Laura Shirt Dress in Cerise
Absolutely love the dress!!!! Only problem is:

Absolutely love the dress!!!! Only problem is: where is Summer!! Can’t wait to wear it!!!

Petro Claassen
09/22/2025
Elenor Dress in Blue and Green Vertical Stripes
Elenor Dress in Blue and Green Vertical Stripes
Beautiful!

Love the fabric, but mostly the colour AND product proudly South African!

Christelle Jordaan
09/19/2025
Laura Shirt Dress in Cerise
Laura Shirt Dress in Cerise
Beautiful dress!

I love my beautiful dress!

Elsa Winckler
09/17/2025
Marigold Dress in Green and Pink Garden
Marigold Dress in Green and Pink Garden
Love my dress

Love my dress. Hubby says it is the prettiest dress I have ever owned.

Tertia Jacobs
09/15/2025
Betty Button dress in Coral Floral (A-Line) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025
Betty Button dress in Coral Floral (A-Line) ***PRE-ORDER*** AVAILABLE 31 OCTOBER 2025
Fabulous!

Love the colour and the shape!

Christelle Jordaan
09/10/2025
Marigold Dress in Green and Lime Floral
Marigold Dress in Green and Lime Floral
I absolutely love my dress!!!

I absolutely love my dress, quality is outstanding and design is just so gorgeous.

Chantelle Stubenvoll
09/10/2025
Maxine Dress in Fynbos Garden
Maxine Dress in Fynbos Garden
The dress fits perfecrly

The dress fits perfecrly. Service was very quick. Nothing but praise for Iconic designs.

Tertia Jacobs
09/10/2025
La Rosa Leopard Maxi Dress
La Rosa Leopard Maxi Dress
Great

Great

MARILYN LLOYD
09/08/2025
Manzi Dress in Summer Loving
Manzi Dress in Summer Loving
Love the fabric and

Love the fabric and style

Melanie
09/01/2025
Brooke Dress in Peach Hibiscus
Brooke Dress in Peach Hibiscus
Beautiful

Beautiful, elegant top

Anez
08/31/2025
Amron Top in Olive Green
Amron Top in Olive Green

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