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100% HANDPRINTED INDIAN COTTON

Meet Martie

What started with 26 rolls of fabric and a dream has become one of South Africa’s most loved fashion labels. Iconic Designs was born from Martie Walker's bold leap in 2014 and has since grown into a celebration of colour, confidence, and individuality.

Each collection is designed with real women in mind and made from high-quality fabrics such as 100% Indian cotton and imported viscose from Spain. Most garments are made right here in Cape Town by our incredible CMT teams, while our Imported Collection is brought to life in India, where Martie works closely with our team to ensure every detail is Iconic-perfect.

Timeless. Vibrant. Unapologetically You.

Thank you for supporting proudly South African fashion.

Let customers speak for us

from 340 reviews
Excellent quality

Easy, hassle free.
Beautiful website.
Highly recommended.

Yvette Fella
Received a lot of compliments

Received a lot of compliments, classic, beautiful colour.
Exquisite style.

Yvette Fella
Petal Knit in Apricot Blush
Excellent service and beautiful items

Excellent service and beautiful items. It was a pleasure doing business with Iconic Design. Lovely and helpful staff members.

Erna Emsley
This is the second one I've bought

This is the second one I've bought. Light it'll cover up and adds a bit of glam when worn with jeans

Anonymous
Silver Lining Thin Knit in Yellow **FREE SIZE FITS S - XL**
I don't usually purchase clothing online

I don't usually purchase clothing online. So I took a chance. The description is spot on - which made it easy.

Milena
Thank you

Thank you. I love this jersey. Its so soft and warm.I usually wear grey, blak and cream - so took a chance. It worked. I received compliments from so many people. So, well done to you guys.

Milena
Urban Cozi High Turtleneck Collar in Emerald
Always good

Always good service

Ilse F
Absolutely love this dress! The loose

Absolutely love this dress! The loose, flowing fit is incredibly comfortable and flattering, while still looking effortlessly elegant. It drapes beautifully and makes you feel confident without feeling restrictive. A perfect dress for both comfort and style!

Linda
Gloria Dress in Tumeric Nights
PERFECT FIT

Jacket fits like a dream. I think I might want the green as well if you still have

EDITH VENTER
Bengal Jacket in Midnight Bloom
so pleased with my purchase

so pleased with my purchase, beautiful, soft and quality

Anonymous
Absolutely love it

Absolutely love it. It is my second one

Linda Scholtz
Carmen Playsuit – Purple Iris
love love love

love love love

Anonymous
POD Dress Jacket – Black
Beautiful!

Beautiful! Love the detail. Very unique denim jacket. Received excellent service!

Maureen Combrink
Denise Denim Jacket in Bling
Love the warmth and cozy feel of the knit -

Love the warmth and cozy feel of the knit - feels like a hug!

Naomi Jacobs
Silver Lining V-Neck Winter Weight Knit Jumper in Maroon. **FREE SIZE FITS S - XL**
Absolutely love my olive green dress and long cardi

Absolutely love my olive green dress and long cardi . Can recommend it highly

Judy Worby
Urban Cozi Sleeveless Mock-Neck Knit Midi Dress **FREE SIZE FITS S - XL** Olive