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  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

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OUR BRAND-NEW DESTINATION SHOP IS OPEN AT COURTYARD 53, 53 WHITBY ROAD, CONSTANTIA.

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  • Carmen Playsuit in Botanic Tide

    Carmen Playsuit in Botanic Tide

    Carmen Playsuit in Botanic Tide

    Regular price R 1,599.00 ZAR
    Regular price Sale price R 1,599.00 ZAR
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    Carmen Playsuit in Botanic Tide
    Regular price R 1,599.00 ZAR
    Regular price Sale price R 1,599.00 ZAR
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    Carmen Playsuit in Botanic Tide

    Regular price R 1,599.00 ZAR
    Regular price Sale price R 1,599.00 ZAR
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  • Carmen Playsuit in Jungle Pop

    Carmen Playsuit in Jungle Pop

    Carmen Playsuit in Jungle Pop

    Regular price R 1,599.00 ZAR
    Regular price Sale price R 1,599.00 ZAR
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    Carmen Playsuit in Jungle Pop
    Regular price R 1,599.00 ZAR
    Regular price Sale price R 1,599.00 ZAR
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    Carmen Playsuit in Jungle Pop

    Regular price R 1,599.00 ZAR
    Regular price Sale price R 1,599.00 ZAR
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  • Carmen Playsuit in Forest Sunset

    Carmen Playsuit in Forest Sunset

    Carmen Playsuit in Forest Sunset

    Regular price R 1,599.00 ZAR
    Regular price Sale price R 1,599.00 ZAR
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    Carmen Playsuit in Forest Sunset
    Regular price R 1,599.00 ZAR
    Regular price Sale price R 1,599.00 ZAR
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    Carmen Playsuit in Forest Sunset

    Regular price R 1,599.00 ZAR
    Regular price Sale price R 1,599.00 ZAR
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  • Amarena Dress in Red Candy Stripes

    Amarena Dress in Red Candy Stripes

    Amarena Dress in Red Candy Stripes

    Regular price R 1,699.00 ZAR
    Regular price Sale price R 1,699.00 ZAR
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    Amarena Dress in Red Candy Stripes
    Regular price R 1,699.00 ZAR
    Regular price Sale price R 1,699.00 ZAR
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    Amarena Dress in Red Candy Stripes

    Regular price R 1,699.00 ZAR
    Regular price Sale price R 1,699.00 ZAR
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  • Fergie Cuffed Sleeve Dress, Greek Islands

    Fergie Cuffed Sleeve Dress, Greek Islands

    Fergie Cuffed Sleeve Dress, Greek Islands

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
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    Fergie Cuffed Sleeve Dress, Greek Islands
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    Fergie Cuffed Sleeve Dress, Greek Islands
    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
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    Fergie Cuffed Sleeve Dress, Greek Islands

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
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  • Fergie Cuffed Sleeve Dress, Coral Palms

    Fergie Cuffed Sleeve Dress, Coral Palms

    Fergie Cuffed Sleeve Dress, Coral Palms

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
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    Fergie Cuffed Sleeve Dress, Coral Palms
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    Fergie Cuffed Sleeve Dress, Coral Palms
    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
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    Fergie Cuffed Sleeve Dress, Coral Palms

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
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  • Fergie Cuffed Sleeve Dress, Shoreline

    Fergie Cuffed Sleeve Dress, Shoreline

    Fergie Cuffed Sleeve Dress, Shoreline

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
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    Fergie Cuffed Sleeve Dress, Shoreline
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    Fergie Cuffed Sleeve Dress, Shoreline
    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
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    Fergie Cuffed Sleeve Dress, Shoreline

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
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  • Fergie Cuffed Sleeve Dress, Forest Sunset

    Fergie Cuffed Sleeve Dress, Forest Sunset

    Fergie Cuffed Sleeve Dress, Forest Sunset

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
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    Fergie Cuffed Sleeve Dress, Forest Sunset
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    Fergie Cuffed Sleeve Dress, Forest Sunset
    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
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    Fergie Cuffed Sleeve Dress, Forest Sunset

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
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  • Valentina dress in Jade Leaves with Green Piping Detail

    Valentina dress in Jade Leaves with Green Piping Detail

    Valentina dress in Jade Leaves with Green Piping Detail

    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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    Valentina dress in Jade Leaves with Green Piping Detail
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    Valentina dress in Jade Leaves with Green Piping Detail
    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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    Valentina dress in Jade Leaves with Green Piping Detail

    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
    Unit price /  per 
  • Valentina dress in Jade Leaves with Red Piping Detail

    Valentina dress in Jade Leaves with Red Piping Detail

    Valentina dress in Jade Leaves with Red Piping Detail

    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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    Valentina dress in Jade Leaves with Red Piping Detail
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    Valentina dress in Jade Leaves with Red Piping Detail
    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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    Valentina dress in Jade Leaves with Red Piping Detail

    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
    Unit price /  per 
  • Ariana Dress in Jade Leaves

    Ariana Dress in Jade Leaves

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    Ariana Dress in Jade Leaves

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
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    Ariana Dress in Jade Leaves
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    Ariana Dress in Jade Leaves
    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
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    Ariana Dress in Jade Leaves

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
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  • Aria Dress in Blue Marmalade

    Aria Dress in Blue Marmalade

    Aria Dress in Blue Marmalade

    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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    Aria Dress in Blue Marmalade
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    Aria Dress in Blue Marmalade
    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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    Aria Dress in Blue Marmalade

    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
    Unit price /  per 
  • Aria Dress in Red Rainbow Stripes

    Aria Dress in Red Rainbow Stripes

    Aria Dress in Red Rainbow Stripes

    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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    Aria Dress in Red Rainbow Stripes
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    Aria Dress in Red Rainbow Stripes
    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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    Aria Dress in Red Rainbow Stripes

    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
    Unit price /  per 
  • The Isola Short Set in Coral Tropical

    The Isola Short Set in Coral Tropical

    Sold out

    The Isola Short Set in Coral Tropical

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
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    The Isola Short Set in Coral Tropical
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    The Isola Short Set in Coral Tropical
    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
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    The Isola Short Set in Coral Tropical

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
    Unit price /  per 
    Sold out
  • Fergie Cuffed Sleeve Dress, Purple Iris

    Fergie Cuffed Sleeve Dress, Purple Iris

    Sold out

    Fergie Cuffed Sleeve Dress, Purple Iris

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 
    Fergie Cuffed Sleeve Dress, Purple Iris
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    Fergie Cuffed Sleeve Dress, Purple Iris
    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 

    Fergie Cuffed Sleeve Dress, Purple Iris

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 
    Sold out
  • J-Lo Dress in Flutter Festival

    J-Lo Dress in Flutter Festival

    J-Lo Dress in Flutter Festival

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 
    J-Lo Dress in Flutter Festival
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    J-Lo Dress in Flutter Festival
    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 

    J-Lo Dress in Flutter Festival

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 
  • Gloria Dress with Tucked Sleeve Detail in Blue and Green

    Gloria Dress with Tucked Sleeve Detail in Blue and Green

    Gloria Dress with Tucked Sleeve Detail in Blue and Green

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 
    Gloria Dress with Tucked Sleeve Detail in Blue and Green
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    Gloria Dress with Tucked Sleeve Detail in Blue and Green
    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 

    Gloria Dress with Tucked Sleeve Detail in Blue and Green

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 
  • Gloria Dress with Tucked Sleeve Detail in Pink and Turquoise

    Gloria Dress with Tucked Sleeve Detail in Pink and Turquoise

    Gloria Dress with Tucked Sleeve Detail in Pink and Turquoise

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 
    Gloria Dress with Tucked Sleeve Detail in Pink and Turquoise
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    Gloria Dress with Tucked Sleeve Detail in Pink and Turquoise
    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 

    Gloria Dress with Tucked Sleeve Detail in Pink and Turquoise

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 
  • Gloria Dress with Tucked Sleeve Detail in Meadow

    Gloria Dress with Tucked Sleeve Detail in Meadow

    Gloria Dress with Tucked Sleeve Detail in Meadow

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 
    Gloria Dress with Tucked Sleeve Detail in Meadow
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    Gloria Dress with Tucked Sleeve Detail in Meadow
    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 

    Gloria Dress with Tucked Sleeve Detail in Meadow

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 
  • Gloria Dress with Tucked Sleeve Detail in Watercolour in Pastel

    Gloria Dress with Tucked Sleeve Detail in Watercolour in Pastel

    Gloria Dress with Tucked Sleeve Detail in Watercolour in Pastel

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 
    Gloria Dress with Tucked Sleeve Detail in Watercolour in Pastel
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    Gloria Dress with Tucked Sleeve Detail in Watercolour in Pastel
    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 

    Gloria Dress with Tucked Sleeve Detail in Watercolour in Pastel

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 
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Let customers speak for us

from 211 reviews
Iconic Designs is one of my favorite local brands

Iconic Designs is one of my favorite local brands. The flattering designs and bold prints work well for the office.

Anonymous
01/13/2026
The Zania Cuffed Sleeve in Olive and Coral
The Zania Cuffed Sleeve in Olive and Coral
My new fave dress!

My new fave dress! Lightweight and love the pattern, very flattering

Ayesha
01/13/2026
Amalfi Dress in Venetian Summer
Amalfi Dress in Venetian Summer
Love this dress

Love this dress, great lightweight fabric

Ayesha
01/13/2026
Loretta, Red and White Pinstripe
Loretta, Red and White Pinstripe
Beautiful and received so many compliments on

Beautiful and received so many compliments on it!

Anonymous
01/12/2026
Marigold Dress in Green and Pink Garden
Marigold Dress in Green and Pink Garden
Exquisite detail!

So soft and flowy! Just beautiful and colourful! My favourite design with the sweet sleeve and lovely neck! Perfect length too!

Anonymous
01/12/2026
Maxine Dress in Blue Paradise
Maxine Dress in Blue Paradise
I absolutely love it and it is the perfect size

I absolutely love it and it is the perfect size. I get compliments whenever I wear it

Anonymous
01/12/2026
Fergie Cuffed Sleeve Dress, Purple Iris
Fergie Cuffed Sleeve Dress, Purple Iris
Love my dress

Love my dress !

Jean Meltzer
01/12/2026
Niari Dress in Turquoise Animal Print
Niari Dress in Turquoise Animal Print
Absolutely adore this dress So comfortable and

Absolutely adore this dress So comfortable and figure flattering for us older ladies

Rosemary Gowar
01/10/2026
Lanira Dress in Blue Floral
Lanira Dress in Blue Floral
Love the colors

Love the colors, fit and lightness of this dress!

Inge
01/07/2026
Fergie Cuffed Sleeve Dress, Purple Iris
Fergie Cuffed Sleeve Dress, Purple Iris
I absolutely love this dress

I absolutely love this dress, it's light and cool on these hot summer days and the protea pattern is beautiful. I get compliments wherever I go.

Linda
01/07/2026
Carli Dress in Protea
Carli Dress in Protea
Very good experience

Love my purchase!

Anonymous
01/06/2026
Maribelle in Olive Meadow
Maribelle in Olive Meadow
The dress is beautiful

The dress is beautiful. Lovely cool material. Thsnk you.

Anonymous
01/06/2026
The Zania Cuffed Sleeve in Purple Iris
The Zania Cuffed Sleeve in Purple Iris
Stunning Dress and exceptional service

Stunning Dress and exceptional service. Thank you!

Nell Eriksson
01/06/2026
Sophie Frill Dress in Royal Summer
Sophie Frill Dress in Royal Summer
I love my striped neon orange shirt

I love my striped neon orange shirt. I wire it on Christmas day & got many compliments.
Thank you.
Lel Blanks

Laurelle Blanks
01/05/2026
Fleur Shirt in Summer Stripe
Fleur Shirt in Summer Stripe
Dress is lovely and fits very nicely thank

Dress is lovely and fits very nicely thank you

Mary Norton
01/03/2026
Jubilee Dress in Turquoise Crown Prnt - Pre -Order 21 January 2026
Jubilee Dress in Turquoise Crown Prnt - Pre -Order 21 January 2026

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