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  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

  • Visit our Studio at 4 Hely Street, Ndabeni, 7405

  • Free Shipping for All Purchases over R999

  • 14 Day Exchange / Return Policy

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OUR BRAND-NEW DESTINATION SHOP IS OPEN AT COURTYARD 53, 53 WHITBY ROAD, CONSTANTIA.

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  • Victoria Halterneck Top in Bronze

    Victoria Halterneck Top in Bronze

    Victoria Halterneck Top in Bronze

    Regular price R 999.00 ZAR
    Regular price R 499.00 ZAR Sale price R 999.00 ZAR
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    Victoria Halterneck Top in Bronze
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    Victoria Halterneck Top in Bronze
    Regular price R 999.00 ZAR
    Regular price R 499.00 ZAR Sale price R 999.00 ZAR
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    Victoria Halterneck Top in Bronze

    Regular price R 999.00 ZAR
    Regular price R 499.00 ZAR Sale price R 999.00 ZAR
    Unit price /  per 
  • Victoria Halterneck Top in Turquoise

    Victoria Halterneck Top in Turquoise

    Victoria Halterneck Top in Turquoise

    Regular price R 999.00 ZAR
    Regular price R 499.00 ZAR Sale price R 999.00 ZAR
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    Victoria Halterneck Top in Turquoise
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    Victoria Halterneck Top in Turquoise
    Regular price R 999.00 ZAR
    Regular price R 499.00 ZAR Sale price R 999.00 ZAR
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    Victoria Halterneck Top in Turquoise

    Regular price R 999.00 ZAR
    Regular price R 499.00 ZAR Sale price R 999.00 ZAR
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  • Victoria Halterneck Top in Chartreurse

    Victoria Halterneck Top in Chartreurse

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    Victoria Halterneck Top in Chartreurse

    Regular price R 999.00 ZAR
    Regular price R 499.00 ZAR Sale price R 999.00 ZAR
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    Victoria Halterneck Top in Chartreurse
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    Victoria Halterneck Top in Chartreurse
    Regular price R 999.00 ZAR
    Regular price R 499.00 ZAR Sale price R 999.00 ZAR
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    Victoria Halterneck Top in Chartreurse

    Regular price R 999.00 ZAR
    Regular price R 499.00 ZAR Sale price R 999.00 ZAR
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  • Victoria Halterneck Top in Black

    Victoria Halterneck Top in Black

    Victoria Halterneck Top in Black

    Regular price R 999.00 ZAR
    Regular price R 499.00 ZAR Sale price R 999.00 ZAR
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    Victoria Halterneck Top in Black
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    Victoria Halterneck Top in Black
    Regular price R 999.00 ZAR
    Regular price R 499.00 ZAR Sale price R 999.00 ZAR
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    Victoria Halterneck Top in Black

    Regular price R 999.00 ZAR
    Regular price R 499.00 ZAR Sale price R 999.00 ZAR
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  • Inge Wrap dress - knee length in Black and Coral Flowers

    Inge Wrap dress - knee length in Black and Coral Flowers

    Inge Wrap dress - knee length in Black and Coral Flowers

    Regular price R 1,399.00 ZAR
    Regular price R 0.00 ZAR Sale price R 1,399.00 ZAR
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    Inge Wrap dress - knee length in Black and Coral Flowers
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    Inge Wrap dress - knee length in Black and Coral Flowers
    Regular price R 1,399.00 ZAR
    Regular price R 0.00 ZAR Sale price R 1,399.00 ZAR
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    Inge Wrap dress - knee length in Black and Coral Flowers

    Regular price R 1,399.00 ZAR
    Regular price R 0.00 ZAR Sale price R 1,399.00 ZAR
    Unit price /  per 
  • Sleeveless Maxi Wrap dress , Blue and Pink Floral

    Sleeveless Maxi Wrap dress , Blue and Pink Floral

    Sleeveless Maxi Wrap dress , Blue and Pink Floral

    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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    Sleeveless Maxi Wrap dress , Blue and Pink Floral
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    Sleeveless Maxi Wrap dress , Blue and Pink Floral
    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
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    Sleeveless Maxi Wrap dress , Blue and Pink Floral

    Regular price R 1,199.00 ZAR
    Regular price Sale price R 1,199.00 ZAR
    Unit price /  per 
  • Vernazza Dress in Sandstone

    Vernazza Dress in Sandstone

    Vernazza Dress in Sandstone

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
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    Vernazza Dress in Sandstone
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    Vernazza Dress in Sandstone
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
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    Vernazza Dress in Sandstone

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
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  • Sarah Dress with Frill in Green Garden Long Length ***PRE-ORDER*** AVAILABLE 30 SEPTEMBER 2025

    Sarah Dress with Frill in Green Garden Long Length ***PRE-ORDER*** AVAILABLE 30 SEPTEMBER 2025

    Sold out

    Sarah Dress with Frill in Green Garden Long Length ***PRE-ORDER*** AVAILABLE 30 SEPTEMBER 2025

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
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    Sarah Dress with Frill in Green Garden Long Length ***PRE-ORDER*** AVAILABLE 30 SEPTEMBER 2025
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    Sarah Dress with Frill in Green Garden Long Length ***PRE-ORDER*** AVAILABLE 30 SEPTEMBER 2025
    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
    Unit price /  per 

    Sarah Dress with Frill in Green Garden Long Length ***PRE-ORDER*** AVAILABLE 30 SEPTEMBER 2025

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
    Unit price /  per 
    Sold out
  • Sarah Dress with Frill in Green Garden Short ***PRE-ORDER*** AVAILABLE 30 SEPTEMBER 2025

    Sarah Dress with Frill in Green Garden Short ***PRE-ORDER*** AVAILABLE 30 SEPTEMBER 2025

    Sold out

    Sarah Dress with Frill in Green Garden Short ***PRE-ORDER*** AVAILABLE 30 SEPTEMBER 2025

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
    Sarah Dress with Frill in Green Garden Short ***PRE-ORDER*** AVAILABLE 30 SEPTEMBER 2025
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    Sarah Dress with Frill in Green Garden Short ***PRE-ORDER*** AVAILABLE 30 SEPTEMBER 2025
    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 

    Sarah Dress with Frill in Green Garden Short ***PRE-ORDER*** AVAILABLE 30 SEPTEMBER 2025

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
    Sold out
  • Leah Dress with Outside Frill in Green and Grey Flowers

    Leah Dress with Outside Frill in Green and Grey Flowers

    Leah Dress with Outside Frill in Green and Grey Flowers

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
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    Leah Dress with Outside Frill in Green and Grey Flowers
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    Leah Dress with Outside Frill in Green and Grey Flowers
    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
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    Leah Dress with Outside Frill in Green and Grey Flowers

    Regular price R 1,299.00 ZAR
    Regular price Sale price R 1,299.00 ZAR
    Unit price /  per 
  • Savanna Dress in Green Leaf

    Savanna Dress in Green Leaf

    Savanna Dress in Green Leaf

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
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    Savanna Dress in Green Leaf
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    Savanna Dress in Green Leaf
    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 

    Savanna Dress in Green Leaf

    Regular price R 1,499.00 ZAR
    Regular price Sale price R 1,499.00 ZAR
    Unit price /  per 
  • Laura Shirt Dress in Red Garden

    Laura Shirt Dress in Red Garden

    Laura Shirt Dress in Red Garden

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
    Laura Shirt Dress in Red Garden
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    Laura Shirt Dress in Red Garden
    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 

    Laura Shirt Dress in Red Garden

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
  • Laura Shirt Dress in Pink Van Gogh

    Laura Shirt Dress in Pink Van Gogh

    Laura Shirt Dress in Pink Van Gogh

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
    Laura Shirt Dress in Pink Van Gogh
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    Laura Shirt Dress in Pink Van Gogh
    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 

    Laura Shirt Dress in Pink Van Gogh

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
  • Laura Shirt Dress in Green Van Gogh

    Laura Shirt Dress in Green Van Gogh

    Laura Shirt Dress in Green Van Gogh

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
    Laura Shirt Dress in Green Van Gogh
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    Laura Shirt Dress in Green Van Gogh
    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 

    Laura Shirt Dress in Green Van Gogh

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
  • Laura Shirt Dress in Pink & Blue Flowers

    Laura Shirt Dress in Pink & Blue Flowers

    Laura Shirt Dress in Pink & Blue Flowers

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
    Laura Shirt Dress in Pink & Blue Flowers
    View full details

    Laura Shirt Dress in Pink & Blue Flowers
    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 

    Laura Shirt Dress in Pink & Blue Flowers

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
  • Laura Shirt Dress in Butter Yellow Taupe

    Laura Shirt Dress in Butter Yellow Taupe

    Laura Shirt Dress in Butter Yellow Taupe

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
    Laura Shirt Dress in Butter Yellow Taupe
    View full details

    Laura Shirt Dress in Butter Yellow Taupe
    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 

    Laura Shirt Dress in Butter Yellow Taupe

    Regular price R 1,299.00 ZAR
    Regular price R 1,299.00 ZAR Sale price R 1,299.00 ZAR
    Unit price /  per 
  • Emma dress in Red Dahlia

    Emma dress in Red Dahlia

    Emma dress in Red Dahlia

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
    Emma dress in Red Dahlia
    View full details

    Emma dress in Red Dahlia
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 

    Emma dress in Red Dahlia

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
  • Emma dress in Olive Dahlia

    Emma dress in Olive Dahlia

    Emma dress in Olive Dahlia

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
    Emma dress in Olive Dahlia
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    Emma dress in Olive Dahlia
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 

    Emma dress in Olive Dahlia

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
  • Emma dress in Lime

    Emma dress in Lime

    Emma dress in Lime

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
    Emma dress in Lime
    View full details

    Emma dress in Lime
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 

    Emma dress in Lime

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
  • Betty Button dress in Blue Flower (A-Line)

    Betty Button dress in Blue Flower (A-Line)

    Betty Button dress in Blue Flower (A-Line)

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
    Betty Button dress in Blue Flower (A-Line)
    View full details

    Betty Button dress in Blue Flower (A-Line)
    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 

    Betty Button dress in Blue Flower (A-Line)

    Regular price R 1,399.00 ZAR
    Regular price Sale price R 1,399.00 ZAR
    Unit price /  per 
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Let customers speak for us

from 211 reviews
Iconic Designs is one of my favorite local brands

Iconic Designs is one of my favorite local brands. The flattering designs and bold prints work well for the office.

Anonymous
01/13/2026
The Zania Cuffed Sleeve in Olive and Coral
The Zania Cuffed Sleeve in Olive and Coral
My new fave dress!

My new fave dress! Lightweight and love the pattern, very flattering

Ayesha
01/13/2026
Amalfi Dress in Venetian Summer
Amalfi Dress in Venetian Summer
Love this dress

Love this dress, great lightweight fabric

Ayesha
01/13/2026
Loretta, Red and White Pinstripe
Loretta, Red and White Pinstripe
Beautiful and received so many compliments on

Beautiful and received so many compliments on it!

Anonymous
01/12/2026
Marigold Dress in Green and Pink Garden
Marigold Dress in Green and Pink Garden
Exquisite detail!

So soft and flowy! Just beautiful and colourful! My favourite design with the sweet sleeve and lovely neck! Perfect length too!

Anonymous
01/12/2026
Maxine Dress in Blue Paradise
Maxine Dress in Blue Paradise
I absolutely love it and it is the perfect size

I absolutely love it and it is the perfect size. I get compliments whenever I wear it

Anonymous
01/12/2026
Fergie Cuffed Sleeve Dress, Purple Iris
Fergie Cuffed Sleeve Dress, Purple Iris
Love my dress

Love my dress !

Jean Meltzer
01/12/2026
Niari Dress in Turquoise Animal Print
Niari Dress in Turquoise Animal Print
Absolutely adore this dress So comfortable and

Absolutely adore this dress So comfortable and figure flattering for us older ladies

Rosemary Gowar
01/10/2026
Lanira Dress in Blue Floral
Lanira Dress in Blue Floral
Love the colors

Love the colors, fit and lightness of this dress!

Inge
01/07/2026
Fergie Cuffed Sleeve Dress, Purple Iris
Fergie Cuffed Sleeve Dress, Purple Iris
I absolutely love this dress

I absolutely love this dress, it's light and cool on these hot summer days and the protea pattern is beautiful. I get compliments wherever I go.

Linda
01/07/2026
Carli Dress in Protea
Carli Dress in Protea
Very good experience

Love my purchase!

Anonymous
01/06/2026
Maribelle in Olive Meadow
Maribelle in Olive Meadow
The dress is beautiful

The dress is beautiful. Lovely cool material. Thsnk you.

Anonymous
01/06/2026
The Zania Cuffed Sleeve in Purple Iris
The Zania Cuffed Sleeve in Purple Iris
Stunning Dress and exceptional service

Stunning Dress and exceptional service. Thank you!

Nell Eriksson
01/06/2026
Sophie Frill Dress in Royal Summer
Sophie Frill Dress in Royal Summer
I love my striped neon orange shirt

I love my striped neon orange shirt. I wire it on Christmas day & got many compliments.
Thank you.
Lel Blanks

Laurelle Blanks
01/05/2026
Fleur Shirt in Summer Stripe
Fleur Shirt in Summer Stripe
Dress is lovely and fits very nicely thank

Dress is lovely and fits very nicely thank you

Mary Norton
01/03/2026
Jubilee Dress in Turquoise Crown Prnt - Pre -Order 21 January 2026
Jubilee Dress in Turquoise Crown Prnt - Pre -Order 21 January 2026

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