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Bold statement prints transformed into sleek everyday garments are what make an Iconic outfit stand out from the crowd.

A ‘by-chance’ journey to Shanghai in 2014, following an almost 30-year career in the healthcare industry, led Martie Walker, founder and inspiration at Iconic, to her first roll of fabric. And well you could say the rest of the story was just ‘meant to be’. From her first order of 26 rolls in 2014 to a now staggering 1000 rolls per year, stocking over 50 boutiques nationally, Iconic Designs has flourished into something truly special.

For Martie, her travels always inspire a search for new fabrics, and as a result the opportunity to create limited edition garments for her loyal customers. The Iconic Designs label doesn’t follow any particular rules and trends when it comes to designing new collections and is always game to try something new. Typically, Iconic Designs tends towards the colourful and vibrant prints, but has also been known to venture off into Imported rayon and linen too, creating staples for just about any wardrobe.

Iconic brings women of all ages a curated selection of timeless, easy-to-wear everyday staples, from blouses to body con dresses.


The Iconic Woman

She is bold, vibrant and likes to stand out from the crowd without being flashy. She does not follow trend preferring to find unique statement pieces that flatter her figure. She loves bold colour and loves to try styles and creative combinations that don’t make sense to the norm.

She is busy, always on the go. The iconic simple, easy to wear styles suit her lifestyle.