OUR STORY


What started with 26 rolls of fabric and a dream has become one of South Africa’s most loved fashion labels. Iconic Designs was born from Martie Walker's bold leap in 2014 and has since grown into a celebration of colour, confidence, and individuality.

Each collection is designed with real women in mind, made from high-quality fabrics like 100% Indian cotton and imported viscose from Spain. Most garments are made right here in Cape Town by our incredible CMT teams, while our Imported Collection is brought to life in India, where Martie works closely with our team to ensure every detail is Iconic-perfect.

Timeless. Vibrant. Unapologetically You.


Thank you for supporting proudly South African fashion.